The motto of the label ZIMO is “We the visions,” which means we observe, we document, and we present—so, we the visions. The label can be seen as a “fashion documentary.” Aligning with this concept, ZIMO reflects contemporary society’s contradictory phenomena when it comes to garments and accessories, expressing the brand's thoughts from a unique perspective to record the city’s vanishing culture and awaken group perceptions. ZIMO upgrades, transforms, and reconstructs these unique elements through the crash of diverse textiles, repurposed materials, collective craftsmanship, and the combination with the modern silhouette. It seeks to express, imagine, and awaken the memories of Asian heritage in a modern way.